Gray was now an independent artist, but EMI Records noted the singer's potential and quickly signed him to a new deal. Meanwhile, the buzz in Ireland continued to build thanks to No Disco, an alternative music video program that showcased Gray every chance it got. Hanging on to that thread, Sell, Sell, Sell arrived in 1996 in limited quantities. Gray hitched up his touring boots and hit the road again, this time opening for such heavy hitters as Radiohead and Dave Matthews Band, but a lack of mainstream response resulted in Gray's split from EMI. Recapturing and embracing his independence, the musician self-financed his fourth album, White Ladder, and released the album on his own IHT Records in 1998. Recorded in a London apartment with an easy blend of samplers and acoustic guitar, White Ladder was a sublime leap forward for the underappreciated Gray. Ireland certainly recognized its merit, as the record immediately climbed into the Irish Top 30. Gray found other outlets as well, offering five tunes (including the elegiac title track) to the soundtrack of This Year's Love. The good fortune continued as former road pal Dave Matthews (who had taken a liking to Gray during their shared tour) made White Ladder the first release on his own ATO Records imprint in 2000. Boosted by this additional release, "Babylon" enjoyed a positive reception in the U.S. and peaked at number five on the U.K. charts. Its success coincided with Gray's performance on the main stage at Glastonbury, and White Ladder went on to enjoy multi-platinum sales.
Gray celebrated his mounting recognition by issuing a handful of albums in 2001, including the compilations Lost Songs 95-98 and The EPs 92-94 as well as reissues of A Century Ends and Flesh. Although Gray's popularity proved to be greater in Europe, he became a moderate success in the States as well, and A New Day at Midnight followed up his successful international breakthrough in the fall of 2002. Gray worked with producer Marius de Vries (Bj?rk, Rufus Wainwright) for 2005's Life in Slow Motion; the reflective album debuted at the top of the charts in both Ireland and the U.K., giving Gray the highest chart rankings of his career. The singer then cobbled together his older material for 2007's Shine: The Best of the Early Years. The career-spanning Greatest Hits followed that fall, featuring two new tracks as well as Gray's most popular numbers.
David Gray biography by allmusic.com















